Do you find yourself or someone close to you is constantly drawn to technology? Adam Alter, Ph.D., will share lessons from his groundbreaking study exploring how tech companies and marketers work to fuel our collective tech obsession and how we can ultimately harness addictive products for the greater good.
Dr. Alter is the New York Times bestselling author of Irresistible which considers why so many people are addicted to technology behaviors, from incessant smart phone and internet use to video game playing and online shopping. He has been featured in the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR’s Fresh Air, at the Cannes Lions Festival of Creativity, and with large businesses, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity. His research is published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world. Dr. Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. He earned his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.
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