November 18, 2021 @ 3:00 pm – 4:00 pm
Virtual Event
Pacific Southwest PTTC (Region 9)

Catching the Wind Part II: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media

3:00pm – November 18, 2021 | Timezone: US/Pacific
Registration Deadline: November 18, 2021
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Webinar Overview and Objectives

Join the Pacific Southwest PTTC for a deeper dive into media advocacy with Catching the Wind Part II. Merging your understanding and use of social and traditional media is the key to bringing attention to media advocacy campaigns. Learn what really needs to go into a media release. Find out who really has time to pay attention to your information in a newsroom. Learn to strategize your use of social media to engage traditional media. Join this webinar to learn strategies for enhancing your media visibility!

During this webinar participants will:

  • Review what media advocacy is and is not
  • Identify strategies for establishing, maintaining, and growing your media relationships
  • Identify tools and resources available to enhance media outreach

Webinar Dates and Times

States and American Samoa
November 18, 2021           Time Zone
04:00 p.m. – 05:00 p.m. Arizona
03:00 p.m. – 04:00 p.m. Pacific
01:00 p.m. – 02:00 p.m. Hawaii
12:00 p.m. – 01:00 p.m. American Samoa

Pacific Jurisdictions
November 19, 2021          Time Zone
11:00 a.m. – 12:00 p.m. Republic of the Marshall Islands
10:00 a.m. – 11:00 a.m. Pohnpei and Kosrae
09:00 a.m. – 10:00 a.m. Guam, Northern Mariana Islands, Chuuk, and Yap
08:00 a.m. – 09:00 a.m. Republic of Palau
(view in your time zone)


Community, tribal, jurisdiction, and state-level prevention practitioners and allied health partners and community members located in the Pacific Southwest states and jurisdictions of American Samoa, Arizona, California, Commonwealth of the Northern Mariana Islands, Federated States of Micronesia, Guam, Hawaii, Nevada, Republic of the Marshall Islands, and the Republic of Palau.


Bernard Gonzales

Bernard Gonzales possesses extensive experience in broadcast journalism, public relations, government relations, and education. Currently, he operates a small business, GComm Consulting. He is the Media Specialist consultant for The Center for Community Research(CCR). CCR oversees the San Diego County Meth Strike Force, Prescription Drug Abuse Task Force, and Marijuana Prevention Initiative. Prior to that, he was the Senior Council Aide to Chula Vista City Councilmember, now Mayor, Mary Casillas Salas.

Certificates of Attendance

Participants will receive a Certificate of Attendance for 1.0 hour for participating in the live event.


Register for the Webinar: Catching the Wind Part II: How Substance Misuse Prevention Practitioners Can Engage Traditional Media and Leverage Social Media, here.

Cost is Free!


Please contact Karen Totten ( for any questions related to registration. For any other questions, please contact Britany Wiele (

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